Our philosophy is that by working closely with our customers, we can help them to develop successful products; we aim to be an extension of your marketing and development team.
We are experts in transferring existing products or we can help customers to develop new products for a specific consumer need.
We don’t have our own brands but we think like brand owners when it comes to product development and our sales team comprises herbalists, chemists and nutritionists - all with an excellent understanding of the marketplaces in which we operate.
In a rapidly changing market, it is essential to keep reinventing; we recognise this and work closely with our suppliers to make sure we have the best ideas, first!
We have a dedicated new product development manager who is able to keep our sales managers and customer partners up to date with the latest new ingredient and market trends, liaising with our supplier base and with key players in the industry. With sales managers/sales personnel based in UK, Netherlands and Germany, we have access to an excellent knowledge of European trends.
Our sales managers are there to help you optimise your product portfolio by assessing your range and proposing new formulations and formats together with packaging options. Our partnership approach and our NPD competency allows us to develop these ideas further and bring new products to market safely and quickly. Consequently we have a track record of successful joint R&D projects and have been responsible for the launch of some of today’s leading brands in the nutraceutical sector.
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